As an Etsy seller, understanding the power of keywords is crucial for optimizing your listings and driving more traffic to your shop. In this blog post, we will delve into the keyword features of two popular plugins: Erank and Etsyhunt. By comparing their functionalities and data accuracy, we aim to help you make an informed decision on which tool best suits your needs.

Erank's Advanced Keyword Insights:

Erank offers a comprehensive set of features that allow sellers to gain valuable insights into specific country markets. With Erank, you can select a target country and access data on search volume, click-through rate (CTR), conversion rate, and competition level. For instance, if you're interested in the US market, Erank provides detailed data on keywords like "necklace," as shown in the image below. This level of specificity enables you to make informed decisions based on the unique dynamics of each market.

Etsyhunt's Global Market Overview:

In contrast, Etsyhunt takes a broader approach by providing an overview of keyword performance across all markets. When searching for a keyword like "necklace," Etsyhunt displays aggregated data from all countries on a map. While this gives you a high-level perspective, it lacks the granularity of Erank's country-specific insights. The image below showcases the overall market data for "necklace" on Etsyhunt.

Divergent Keyword Recommendations:

Another notable difference between Erank and Etsyhunt lies in their keyword recommendation algorithms. Both plugins suggest related keywords for your listings, but Erank's recommendations tend to be more accurate and relevant. By leveraging Erank's precise data analysis, you can uncover hidden opportunities and optimize your listings effectively.

The Power of Top Listing Data:

Both Erank and Etsyhunt offer a "top listing" feature that provides valuable sales data. However, it's important to note that Etsyhunt's top listing feature relies on Erank's data. This integration ensures that you can access reliable and up-to-date information to benchmark your listings against successful competitors.

Conclusion:

In conclusion, Erank and Etsyhunt are powerful tools that can enhance your Etsy selling journey by unlocking the potential of keywords. While Erank provides detailed insights into specific country markets, Etsyhunt offers a broader view of overall keyword performance. By combining the strengths of both tools, you can create a comprehensive keyword strategy that maximizes your shop's visibility and drives sales. Choose the plugin that aligns with your specific needs and take advantage of the invaluable insights it offers to stay ahead in the competitive world of Etsy selling.