Intro

Are you looking to make the most out of your Google Ads campaigns? One of the key elements to success in online advertising is conversion tracking. In this comprehensive guide, we will explore everything you need to know about Google Ads conversion tracking.

What is Conversion Tracking in Google Adwords?

Conversion tracking in Google AdWords is a tool that allows you to track the actions that users take on your website after clicking on your ads. This could be anything from purchasing to signing up for a newsletter. By tracking these actions, you can better understand the success of your campaigns and make informed decisions moving forward.

Setting Up Conversion Tracking

Setting up conversion tracking in Google AdWords is relatively simple. All you need to do is create a conversion action within your account, generate a tracking code, and place it on the relevant pages of your website. This will allow Google to track when users complete the desired action and attribute it back to your ads. Here is a step-by-step guide on how to setup Google ads conversion tracking for purchases:

• Go to your Google Ads account and navigate to the “Conversions” section. 
• Click on the “New Conversion Action” button.
• Select the “Website” kind of conversions from Website, App, Phone Calls, and Import.
• Enter the URL for the website where you want to measure your conversions -> scan
• In the section of Create conversion actions manually using code -> Add Conversion action manually
• Select the Goal category for this action -> Purchase
• Write the appropriate “Conversion name”
• In Value, choose “Use different values for each conversion”
• Select Every Count (recommended every for purchase and one for Form Submit Lead)
• Click-through Conversion Window – 90
• Engaged-view conversion window – 1 week
• View-through conversion window – 1 week
• Attribution – Data Driven
• Done.

In Tag Setup, Copy the generated tag code and Paste the tag code on the Thank you page (e.g., order confirmation page) with the javascript variable that fetches dynamic order value and transaction ID.

This method allows for direct implementation and is suitable for basic tracking needs. By implementing conversion tracking, you can improve your conversion rates.

Types of Conversions 

There are several types of conversions that you can track using Google AdWords, including:

• Website Conversions: This tracks actions taken on your website, such as purchases, sign-ups, or form submissions.
• App Conversions: If you have a mobile app, you can track app installs and in-app actions using conversion tracking.
• Phone Call Conversions: If your business relies on phone calls, you can track when users call a phone number from your ads.

Measuring Success

Once you have set up conversion tracking, you can start measuring the success of your campaigns. By analyzing the data, you can see which ads and keywords are driving the most conversions, allowing you to optimize your campaigns for better results.

Tips for Success

Here are a few tips to help you make the most out of Google AdWords conversion tracking:

• Set up multiple conversion actions to track different types of conversions.
• Use the data to make informed decisions about your ad spend and targeting.
• Continuously test and optimize your campaigns to improve conversion rates.

In conclusion, conversion tracking in Google AdWords is a powerful tool that can help you take your online advertising to the next level. By tracking the actions that users take on your website, you can better understand the success of your campaigns and make data-driven decisions moving forward. So, if you haven't already, be sure to set up conversion tracking in your Google Ads account.