TikTok’s Ad Library, part of the TikTok Creative Center, is an excellent resource for advertising on TikTok. Using the Ad Library, you can get inspiration from successful ads, learn more about popular songs, hashtags and keywords, and compare your content to the best of the best.

What is TikTok Creative Center？

The TikTok Creative Center serves as a hub for businesses and creators venturing into TikTok advertising. At its core lie two pivotal components: the Ad Library and the Top Ads Dashboard.

Accessible to all with a TikTok Business Account, this platform offers comprehensive analytics on leading advertisements, trending songs, hashtags, and products. Additionally, users gain invaluable insights into keywords, creative strategies, marketing tools, and a diverse audio library.

How to use the TikTok ad library

One of the most beneficial features of the TikTok Creative Center is the ability to view real-time data on the platform's most successful ads.

Users can explore top-performing ads and refine their search by country, industry, and advertising objective (such as video views, product sales, or app installs). Additionally, filters for likes, video length, and posting date offer further customization options.

In order to facilitate clients in accessing advertising creativity through TikTok's Creative Center, we leverage data provided by BigSpy. BigSpy meticulously analyzes and categorizes information from TikTok's Creative Center, presenting a wide array of insights including TikTok ad creatives, trending ad keywords, distribution of advertising objectives, industry-specific breakdowns, and more. This collaboration empowers our clients with a seamless and comprehensive understanding of TikTok's advertising landscape, enabling them to make informed decisions and optimize their marketing strategies effectively.