Search ads appear at the top or bottom of search engine results pages when users search for specific keywords. These ads are typically marked as "Ads."

Example: If you search for "running shoes" on Google, you might see ads from Nike, Adidas, and other brands at the top of the results page. These ads usually include a brief description and a link that takes you directly to the product page.

Display ads appear in the form of images, videos, or animations on various websites and apps. They can be found in sidebars, top banners, or embedded within content.

Example: When browsing a news website, you might see a car ad displayed on the side. This is a display ad featuring an eye-catching image and a promotional message encouraging you to click for more information.

Social media ads are displayed on platforms like Facebook, Instagram, Twitter, and LinkedIn. They are precisely targeted based on users' interests, behaviors, and demographics.

Example: On Facebook, you might see an ad for fitness equipment tailored to your browsing history and interest tags. The ad could feature a video showcasing the product's effectiveness and user reviews.

Video ads are short clips shown on video-sharing sites like YouTube or social media platforms. They aim to capture users' attention and convey brand messages.

Example: While watching a video on YouTube, you might encounter a 5-15-second ad for Coca-Cola, highlighting a refreshing scene and moments of joy.

Native ads blend seamlessly with platform content and look like a natural part of the site, usually appearing in articles or news feeds to minimize user resistance.

Example: On a news website, you might read an article about the latest tech gadgets that is actually an ad sponsored by a tech brand to promote their new product.

Email marketing involves sending emails to potential customers to promote products or services, including newsletters, promotional emails, and more. The content usually contains special offers, product recommendations, and purchase links.

Example: You subscribe to an online clothing store's newsletter and receive weekly emails featuring new product launches, seasonal discounts, and exclusive coupon codes.

Shopping ads display product images, prices, and descriptions on search engines or e-commerce platforms, directly guiding users to purchase. These ads typically appear at the top or side of search results.

Example: When searching for "smartphones" on Google, you might see ads for different brands' smartphones at the top, each with an image, price, and link to the product page.

Remarketing ads target users who have previously visited a website or viewed a product but did not make a purchase, encouraging them to return and complete the transaction.

Example: After browsing a camera on an e-commerce site without buying it, you later see ads for that camera on other websites, reminding you to go back and purchase.

Affiliate marketing involves third-party websites or bloggers promoting products and earning commissions based on sales or clicks generated. The content is usually in the form of recommendation articles or product reviews.

Example: A tech blog publishes a review of the latest laptops, including purchase links. If you buy through these links, the blogger earns a commission.

Influencer marketing partners with social media influencers to promote products or services through their recommendations. Influencers share brand information and product experiences on their platforms.

Example: A popular beauty influencer posts a video on Instagram showcasing the effects of a specific makeup brand and recommending it to their followers.

In-app ads are displayed within mobile applications, aiming to attract users to download or purchase products. These ads can be banners, interstitials, or video ads.

Example: While playing a mobile game, you might see a video ad for a new smartphone, followed by a link to download or purchase.

Stories ads are short, full-screen ads shown within the "Stories" feature on social media platforms like Instagram and Facebook. These ads typically last a few seconds and can include images or videos.

Example: While browsing Instagram Stories, you might see an ad from a clothing brand, showcasing a short video of their latest styles and encouraging you to swipe up for more details.

Carousel ads allow users to swipe through multiple images or videos, each linking to different pages, enhancing the variety of content presented.

Example: A furniture brand publishes a carousel ad on Facebook where users can swipe to view different sofa designs, with each image linking to the corresponding product page.

Instant Experience ads open a full-screen interactive page upon clicking, allowing users to browse various content like videos, images, and text. These ads load quickly and offer an immersive experience.

Example: A fashion brand launches an Instant Experience ad on Facebook. Clicking it opens a full-screen page displaying new fashion collections with images and videos, along with purchase links.

Dynamic Product Ads target users based on their browsing and purchase history, showcasing products they are interested in to encourage remarketing. These are often used on e-commerce platforms and social media.

Example: After browsing sneakers on Amazon, you later see ads for those sneakers on Facebook, reminding you to go back and purchase them.

Flash sale ads promote limited-time discount events, often featuring countdowns to create urgency and scarcity, prompting users to make immediate purchases.

Example: A clothing brand posts a flash sale ad on Instagram, offering limited-time discounts and a countdown timer to urge users to buy quickly.

These ads invite users to participate in surveys or polls, gathering feedback while increasing user engagement and brand loyalty.

Example: An ice cream brand runs an ad on Facebook, inviting users to name a new flavor. Users can submit their ideas and vote, enhancing brand interaction.

Here are the detailed steps:

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