How to Change Your Etsy Shop Name in Shop Manager

Why Change Your Etsy Shop Name

Changing your Etsy shop name is an important step to reflect the changes in your business. As your business evolves, it's crucial to have a shop name that accurately represents what you offer. Updating your shop name and URL can also have a positive impact on your shop's visibility and searchability. When potential customers search for products on Etsy, having a relevant and descriptive shop name can increase the chances of your shop appearing in their search results.

Moreover, a new shop name has the potential to attract more potential customers. A catchy and memorable shop name can leave a lasting impression and make it easier for customers to find you again. It also helps enhance your brand image by conveying professionalism and uniqueness.

Step-by-Step Guide to Changing Your Etsy Shop Name in Shop Manager

Changing your Etsy shop name is a straightforward process when using Shop Manager. Follow these step-by-step instructions to update your shop name hassle-free:

Accessing Shop Manager

  1. Log in to your Etsy account.
  2. Once logged in, click on 'Shop Manager' located in the top-right corner of the page. This will take you to your Etsy seller dashboard.

Navigating to the Shop Settings

  1. In the left-hand sidebar of Shop Manager, locate and click on 'Settings'.
  2. From the dropdown menu that appears, select 'Info & Appearance'. This will open the settings page for your shop's information and appearance.

Changing Your Shop Name

  1. Scroll down the settings page until you find the 'Shop Name' section.
  2. Next to your current shop name, you'll see an 'Edit' button. Click on it.
  3. A text field will appear where you can enter your new desired shop name.
  4. Carefully type in your new shop name, ensuring it accurately reflects your business and brand.
  5. Once you're satisfied with the new name, click 'Save' to update your shop name.

Remember, changing your shop name may impact how customers find and recognize your brand, so choose a new name that aligns with your business goals and values.

Tips for Choosing a New Shop Name

When it comes to choosing a new shop name for your Etsy store, there are several factors to consider. Follow these tips to make an informed decision:

Reflect Your Brand and Products

  • Choose a shop name that aligns with your brand identity. Consider the values, mission, and unique selling points of your business.
  • Incorporate keywords related to your products in your shop name. This can help potential customers understand what you offer at a glance.

Keep It Simple and Memorable

  • Opt for a concise and easy-to-remember shop name. Shorter names are easier to type, pronounce, and remember.
  • Avoid using complex or confusing terms that may be difficult for customers to recall or spell correctly.

Check for Availability

  • Before finalizing your new shop name, ensure that it is not already taken by another Etsy seller. You want your shop name to be unique and distinct.
  • Search for similar shop names on Etsy to avoid confusion with other sellers. A quick search can help you identify any existing shops with similar names.

Remember, choosing the right shop name is crucial as it represents your brand and helps customers recognize and remember your business. Take the time to brainstorm ideas and select a name that resonates with both you and your target audience.

Updating Your Shop URL

Your shop URL is the web address that directs customers to your Etsy shop. It's important to understand how it works and how to request a change if needed.

Understanding Shop URL

  • The shop URL is the unique web address of your Etsy shop. It includes your shop name and appears in the link when someone visits your shop.
  • The URL plays a crucial role in directing customers to your shop, so it's essential to have a clear and memorable web address.

Requesting a Shop URL Change

If you need to update or change your shop URL, you will need to contact Etsy Support and request the change. Keep these steps in mind:

  1. Contact Etsy Support: Visit the Etsy Help Center and navigate to the "Contact Us" page. Choose the appropriate category for your inquiry, such as "Shop Management," and select "Shop Settings & Preferences."
  2. Provide a Valid Reason: When requesting a shop URL change, provide a valid reason for the request. Explain why you need to modify your current web address.
  3. Wait for Response: After submitting your request, wait for a response from Etsy Support. They will review your request and provide further instructions if necessary.

It's important to note that changing your shop URL should be done sparingly as it may impact existing links or bookmarks leading to your shop. Consider updating only if absolutely necessary or if it aligns with significant changes in your business.


Changing your Etsy shop name using Shop Manager is a simple and effective process. By following the step-by-step guide provided, you can easily update your shop name to reflect changes in your business. Remember to consider the tips for choosing a new shop name, ensuring it aligns with your brand and products while being simple and memorable.

Additionally, don't forget about the importance of updating your shop URL. A well-crafted URL can enhance your shop's online presence and make it easier for customers to find you.

Take the time to carefully choose a new shop name that accurately represents your brand and products. With these updates, you'll be on your way to attracting more potential customers and enhancing your overall Etsy shopping experience.


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